Pente Vuna
Designing a premium beverage brand through strategic intent
A cohesive brand system built from the ground up
Defining a clear identity and a unified design system anchored in elegance, clarity, and long-term recall. From naming to visual language, every element was carefully considered to position Pente Vuna beyond mass refreshment, as a thoughtful and premium beverage experience.
A visual narrative defined by elegance
Guided by the idea Elegance in Every Sip, the identity draws from Art Deco sophistication balanced with modern minimalism. Graceful arches, refined typography, and gold accents lend a sense of heritage, while the name Pente Vuna, meaning five hills is expressed through a nostalgic seal of origin.
Services
Packaging Design System | Brand Design
Year
2025
Client
Malas - Pente Vuna
Pente Vuna is a premium beverage brand with a diverse portfolio spanning ready-to-drink juices, artisanal syrups, fruit concentrates, and fusion sauces powered with Australian technology. Crafted for prestigious bars, cafés, hotels, and culinary spaces where every sip defines excellence.
Starting from the identity, we crafted a unified brand system spanning packaging and an interactive website, designed for elegance, clarity, and lasting recall. Pente Vuna, meaning five hills, is articulated through a nostalgic seal of origin - creating depth, provenance, and a consistent premium expression.
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Credits
Senior Designer: Vrushal Shah
This project was thoughtfully conceptualized and executed in collaboration with the talented team at Therefore Design, merging creative strengths to bring the idea to life.