Agvo Ventures
Agvo Ventures - Building a global brand with diverse business interests
Journey of imagining Agvo
Verbalizing the brand core was the first step, shaping the brand’s vision, mission and values and distilling this into a strong purpose line – Innovate to Impact. The next milestone was formulating a name that best expressed the brand and what it represents, thus the genesis of Agvo; rooted in agility and innovation.
The making of Agvo
The wordmark is inspired by Agvo’s vision of leveraging digital technology to create human-centric solutions - smartly juxtaposing a bold typeface with sharp edges; that are synonymous with cutting edge technology and innovation, and soft rounded curves that lend a human touch, representing the group company’s customer-first focus. A vibrant blue strikes the balance of modernity and dependability.
Services
Branding | Website Design
Year
2022
Client
Suzlon Group: Agvo Ventures
We leveraged the Agvo brand language across every digital touchpoint, particularly the brand’s stationery. The brand language symbolises Agvo’s commitment to driving innovative and disruptive change with the power of technology.
The central motif is a stylized, triangular glyph representing the letter 'A'. The sharp apex suggests growth, upward mobility, and the "pinnacle" of innovation. By utilizing a repeating "AV" line-art pattern, we’ve created a sophisticated texture that proves the brand’s language is as scalable as the technology it represents. We designed a set of icons that would be unique to Agvo, make the brand memorable, and be usable across varied media. These icons convey messages that transcend words, even eliminating the need for them.
Conclusion
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Credits
Senior Associate Designer: Vrushal Shah
This project was thoughtfully conceptualized and executed in collaboration with the talented team at Therefore Design, merging creative strengths to bring the idea to life.